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Integrated Marketing Communications
New Product Launch Specialists
Antidotes for propaganda™

ANTIDOTES FOR PROPAGANDA™
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There is more to be seen than meets the eye. Few things today are what they appear to be. Even appearances are often deceiving.
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We live and work in the time-poor, stressed out, global, cluttered, competitive, and fragmented conditions of the Information Age. An unreal world of make believe, ranging from misrepresentations, to blatant lies, to omissions, to diversion, to distractions, to parcel-truths, to misinformation, or to any other form of deceit; where truth is avoided and extreme falsity has become our virtual-simulated-artificial-reality.
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Unfortunately, what most people be(lie)ve in today, is some type of lie.
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To paraphrase Mark Twain, "If you don’t follow the news, you are uninformed. If you do follow the news, you are misinformed. It’s not what you don't know, that can hurt you. It's what you think you know, that just ain't so". . .
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OR. . . as Anais Nin once said, "We do not see things as they are, we see them as we are"
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Thus, …there are four explanations for everything we perceive:
1. What we 'hope' is true.
2. What we 'think' is true.
3. What 'sounds' like the truth.
4. What 'really is' true...
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Unfortunately, since most people do not understand reality, they simply end up buying into what they hope is true, think is true, or sounds true; as opposed to what is really true. As Arthur Hays Sulzberger once said, "Obviously, a man's judgment cannot be better than the information on which he has based it. Give him the truth and he may still go wrong when he has the chance to be right, but give him no news or present him only with distorted and incomplete data, with ignorant, sloppy or biased reporting, with propaganda and deliberate falsehoods, and you destroy his whole reasoning processes, and make him something less than a man".
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Qually & Company is not here to worship what is known, or what sounds good; but to question everything and try to somehow find that which is real.
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We are only interested in "the truth, the whole truth, and nothing but the truth"; enough of all the lies that have permeated every aspect of our lives, at every level of society.
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What is this enemy of truth. . . PROPAGANDA.
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What is propaganda?
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Propaganda is the silent weapon, involved in quite wars through out the history of mankind; the ultimate weapon of mass distraction and deception and command and control and manipulation and image and persuasion and influence.
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Propaganda is one form of ‘fear’, that uses another of fear, to deliver and sell a message to the masses.
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Propaganda is the most powerful and effective way of communicating a message.
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See no Propaganda!--Speak no Propaganda!--Hear no Propaganda!
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The influence of Propaganda works best when it’s invisible or subtle, and drummed into people’s mindsets, generation after generation after generation, over time.
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The most effective Propaganda worms its way into our consciousness, leaving intact the perception that we have reached our opinions and made our choices independently.
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Propaganda is the sell that sold you something that you never perceived as a sell, at any time along the way, when you bought into it. It is something that slowly convinces you, without your awareness. Slow, yet tragically sure.
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Propaganda is so invasive, most people don’t even know it exists, and how it influences them.
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Anything that makes you believe something, and/or have faith in something, where there are no facts to support it, is Propaganda.
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The only antidote to Propaganda is truth's wisdom; that which is used to expose Propaganda and combat Propaganda and correct Propaganda.
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In an age of nonstop information, whoever controls perception wins. We counter false perceptions in business that the news media perpetuates because they consider it "more important to be first than to be right. It also comes from your competition or customers for different reasons. In today’s business climate, the profit outcome depends largely on the public's perception of various things. Corporations are being haunted and stalked by the difference between perception and reality. Because the lines are divergent, this difference between perception and reality is one of the greatest strategic communications challenges of business.
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If you share our point-of-view, we need to discuss how we can be of service to you.
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Contact us now, before your competition does™.
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Qually & Company, Inc.
Idea People Who Help Make Things Happen™ Since 1979

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Contact Michael Iva at iva(at)quallycompany.com
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© 1979-2014 Qually & Company, Inc. All rights reserved.
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 © 1979-2014 Qually & Company, Inc. All rights reserved.